Grass roots marketing.

I want to thank everyone who gets excited about paper kits and talks it up and shows the results to friends and colleagues.

Every time some one of you display your work, it helps spread the word.  To a little company like ours, (that can rarely afford advertising), that means a lot.

Sales are down for most everyone but it does hit us hard because the product is rather low cost which translates into low profit.  I could blame it on the economy.  That’s surely a part of it, but I sense that it’s also that we need to reach a deeper pool of people.  We are going to make an effort to reach more folks by offering more seminars and demonstrations in the coming year.

I’m also hoping to get our products into other manufacturers kits.  I just did an interior for RS Laser and others are looking to use our roofing.

This issue only raises it’s head because my other work in the graphic arts and animation, design world is also depressed.  This last year has been devastating for the art crowd.  Most of my contemporaries have had little or no work.  Clever Models has saved my bacon from time to time to the detriment of the company, IE lack of advertising and travel funds.

So it’s dig in and get people to talk about Clever Models and how much you enjoy them.  I know this is preaching to the choir, the group that reads this blog consistently is already doing that and I thank you.